Question 1 of 10
What type of concept are you working on?
Choose the option that best describes your format.
Question 2 of 10
Describe your concept in one sentence.
Don't overthink it — what would you say if someone asked "what is it?" at a dinner party.
0 / 180
Question 3 of 10
Where will it be located?
Country, city, or neighbourhood — as specific or broad as you like.
Question 4 of 10
How clearly defined is your concept?
Be honest — this helps us give you a more accurate read.
Question 5 of 10
What makes it different from what's already out there?
Optional — but the more specific you are, the sharper your analysis will be.
0 / 180
Question 6 of 10
What's your target average ticket per guest?
Approximate figures, all-in per person including drinks.
Question 7 of 10
How well do you know your target customer?
Not who you hope they'll be — who you've actually thought through.
Question 8 of 10
How well do you know the competitive landscape?
Field research, not theory.
Question 9 of 10
Who is your main competitor, and what gap are you filling?
Optional — a single sentence is enough. Skip if you're still working this out.
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Question 10 of 10 (optional)
Where are you in the journey?
Helps us tailor the analysis to where you actually are.
Analysing your concept...
A senior operator's logic is reviewing your answers. This takes about 30 seconds.
1
Scoring your concept framework2
Identifying market positioning3
Pinpointing your blind spot
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